Beginner’s Guide to SMS Campaigns: How to Get Started
SMS marketing has become a powerful tool for businesses to connect directly with customers. Studies indicate that 97% of text messages are opened within minutes, and nearly half of consumers prefer promotions via SMS, so this channel offers unparalleled engagement opportunities. hellosend.com What Is an SMS Marketing Campaign? An SMS marketing campaign involves sending promotional or informational text messages to a group of customers or potential clients. These messages can include offers, reminders, updates, or any content to engage the audience and prompt specific actions, such as making a purchase or signing up for a service. The immediacy and personal nature of SMS make it an effective medium for timely communication. Why SMS Marketing Is Essential for Business Growth High Engagement Rates: SMS boasts open rates as high as 97%, ensuring your message is seen promptly. Direct Communication: Unlike emails that might get lost in crowded inboxes, text messages are deliver...