SMS Notifications vs. Push Notifications: Key Differences and Best Use Cases
In mobile communication, businesses have two main ways to connect with their audience: SMS and push notifications . While both methods aim to deliver messages straight to users, they differ in how they work, how users engage with them, and which business needs they best serve. Delivery Mechanism SMS Notifications: These are text messages sent over cellular networks, meaning they can be accessed on any mobile device without needing an internet connection or extra apps. Push Notifications: These messages are delivered to users with a specific app installed and opted-in for notifications through the internet. They require an active data connection and are tied to particular platforms, working only within specific operating systems. User Engagement and Visibility SMS Notifications: With an impressive 98% open rate, SMS messages are usually read within minutes of being received, making them perfect for urgent communications. They stay in the recipient's messaging app until they...